Who Reads
Australian Filipina
A detailed breakdown of our readership — the Filipino-Australian community in Australia. Intelligent, career-driven, culturally proud, and economically active.
1.2M+
Filipino Ancestry in Australia
5.5% of the total Australian population claim Filipino ancestry.
210K+
Australian-Filipinos
More recent figures suggest over 210,000 Australian-Filipinos nationwide.
41%
Aged 25–44
Of Philippines-born Australians fall within our core target age group.
120K+
Monthly Readers
Unique visitors across our web and social platforms each month.
Reader Profile
The Australian Filipina Reader
“The magazine is produced with the 21–45 year old Australian-Filipina in mind. She is intelligent as well as streetsmart, career-driven yet family-oriented and budget-conscious while still being fashion-savvy.”
Age Distribution
41% of Philippines-born Australians are aged 25–44 (ABS 2006 Census). Our readership skews toward this core demographic.
Intelligent & Educated
Our core reader is well-educated, curious, and engaged with both Australian and Filipino culture. She seeks content that respects her intelligence and reflects her dual identity.
Career-Driven
She is ambitious and professionally active — a nurse, teacher, entrepreneur, or corporate professional navigating career growth in Australia while maintaining strong cultural ties.
Family-Oriented
Family is central to her identity. She balances a demanding career with deep family commitments, and she looks for content that speaks to both her professional and personal life.
Budget-Conscious & Fashion-Savvy
She is a smart spender — she knows quality, appreciates value, and follows trends without being reckless. She responds to brands that offer genuine value and cultural relevance.
Bicultural Identity
She proudly holds both her Filipino heritage and her Australian life. She navigates two worlds with ease and seeks media that honours both without asking her to choose.
Community-Connected
She is plugged into the Filipino-Australian community — attending events, supporting Filipino businesses, and sharing content that resonates with her network.
A Note on Readership
While the magazine is produced with the Australian-Filipina woman in mind, our readers include all Australians of Filipino ancestry. They cannot be grouped by age or gender alone — although they all love a good read.
Population Data
The Filipino-Australian Community
120,000+
Philippines-born Australians
ABS Census 2006
The most recent census recorded over 120,000 Filipinos living in Australia — those born in the Philippines. This figure has grown significantly since.
210,000+
Australian-Filipinos (recent estimates)
Post-2006 estimates
More recent figures suggest there are now more than 210,000 Australian-Filipinos — a number that continues to grow year on year.
1.2 million
People with Filipino ancestry
Including second generation
The total number of people in Australia who have Filipino ancestry is closer to 1.2 million — approximately 5.5% of the entire Australian population.
5th
Nationality for new citizenship
Oct 2007 – Mar 2009
The Philippines ranked fifth among the top 10 nationalities who took up Australian citizenship — 3,827 Filipinos became citizens in that period alone.
Median Weekly Income Comparison
The median individual weekly income for Philippines-born Australians was $538 — higher than both the overseas-born ($431) and Australian-born ($488) medians, indicating above-average disposable income.
Source: ABS Census 2006, individuals aged 15 years and over.
Geographic Distribution
Majority of our readership is based in Sydney and Melbourne, where the largest concentrations of Filipino-Australians reside.
Fastest-Growing Diaspora
The Filipino-Australian population has more than doubled in the last eight years, making it one of the fastest-growing diaspora communities in Australia.
Readership
Reach & Platform Breakdown
120K+
Monthly Visits
Unique monthly visitors to Australian Filipina
62K+
Followers
Engaged community on our Facebook page
14K+
Followers
Visual storytelling and community highlights
18K+
Subscribers
Opted-in weekly editorial digest subscribers
Our Readership Goal
“The Australian Filipina aims to have a readership base of at least 10 per cent — or 20,000 readers — with at least 5,000 subscribers. Majority of them will be based in Sydney or Melbourne, where there are larger concentrations of Filipinos that fall within our target demographic.”
10%
Target reach of the Filipino-Australian community
5,000+
Subscriber target for the newsletter
The Filipino-Australian community — connected, culturally proud, and growing.
Reader Interests
Reach This Audience
Partner with Australian Filipina
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Data Sources
- ABS Census of Population and Housing, 2006
- Department of Immigration and Citizenship, 2009
- Australian Filipina internal analytics, 2024–25
- Post-census community estimates