Our
Readership
According to the most recent census, there were more than 120,000 Filipinos living in Australia — and the total number of people with Filipino ancestry is closer to 1.2 million.
120,000+
Philippines-born Australians
ABS Census 2006
210,000+
Australian-Filipinos (recent estimates)
Post-census figures
1.2 million
People with Filipino ancestry
5.5% of the Australian population
Census Data
The Numbers
According to the most recent census, which was published in 2006, there were more than 120,000 Filipinos living in Australia — but this number only includes those who were born in the Philippines. Of these, 41 per cent are aged 25–44 years old, the magazine's main target readership, with 34 per cent aged 45–64, our secondary readership base.
More recent figures suggest there are more than 210,000 Australian-Filipinos. However, the total number of people in the country who have Filipino ancestry is closer to 1.2 million (5.5 per cent of the population).
The Australian Filipina aims to have a readership base of at least 10 per cent, or 20,000 readers, with at least 5,000 subscribers. Majority of them will be based in Sydney or Melbourne, where there are larger concentrations of Filipinos that fall within our target demographic.
Published September 07, 2010 · By The Editor · Information
Age Distribution of Philippines-born Australians
Source: ABS Census of Population and Housing, 2006.
Philippines-born Australians
According to the most recent census, published in 2006, there were more than 120,000 Filipinos living in Australia — but this number only includes those who were born in the Philippines.
Growing Community
More recent figures suggest there are more than 210,000 Australian-Filipinos. The community has more than doubled in the last eight years, making it one of the fastest-growing diaspora groups in Australia.
Filipino Ancestry
The total number of people in Australia who have Filipino ancestry is closer to 1.2 million — approximately 5.5 per cent of the entire Australian population.
Where They Live
The majority of our readership is based in Sydney or Melbourne, where there are larger concentrations of Filipinos that fall within our target demographic.
Our Readership Goal
20,000
Target readers
10% of community
5,000+
Subscribers
Newsletter target
Majority based in Sydney or Melbourne, where there are larger concentrations of Filipinos within our target demographic.
Where We Reach
Geographic Concentration
Majority of our readership will be based in Sydney or Melbourne, where there are larger concentrations of Filipinos that fall within our target demographic.
Sydney and Melbourne are home to the largest concentrations of Filipino-Australians in the country.
Reach This Audience
Advertise in Australian Filipina
Connect your brand with over 120,000 Philippines-born Australians and a broader community of 1.2 million people with Filipino ancestry — engaged, culturally proud, and economically active.